8 Content Writing Tips to Improve the User Experience
One of the most important components of your content strategy is understanding how a user interacts with your website content. In this post, you’ll learn how to write for the user and in the process develop content that increases the usability of your website.
1. Organize Content in an Inverted Pyramid
Organize your content as an inverted pyramid; put the most important information at the top and less important information at the bottom.
2. Add Headings
Look for opportunities to divide your content into sections known as “chunking” and give each section a descriptive heading.
3. Write Concisely
Keep your paragraphs short—no more than 3-4 lines of text. Look for opportunities to cut words, sentences, and even entire paragraphs if they’re not essential to your message.
4. Write actively, not passively
Always write using the active voice. For example, say “we received your request” not “your request was received.”
5. Use Bulleted and Numbered Lists
This breaks up long content, and makes it easier for your users to find what they need.
6. Bold Important Pieces of Information
Change text formatting to call attention to important content, but be judicious—less is more.
7. Link Meaningful Words
When you hyperlink content, make sure you link phrases that convey information about the destination webpage or file. Avoid using “click here”—it conveys no information and is problematic for individuals using screen readers and other assistive technologies. Search engines also look at words with hyperlinks, so make sure they include keywords that will improve your site’s ranking.
8. Avoid Acronyms and Jargon
Write with the assumption that your users know little about your industry or topic. If you must use acronyms or jargon, define the words or explain the meaning of the content in the first reference.
The key point to remember is this: Users scan content, quickly looking for what they need. If users can find what they’re looking for, we’ve contributed to a better user experience (UX).