One of the most important components of your content strategy is understanding how a user interacts with your website content. In this post, you’ll learn how to write for the user and in the process develop content that increases the usability of your website.
Many leaders are interested in “going Agile,” but they wonder how to make the leap in their organizations. A great place to start is with group training, which allows software developers and other stakeholders to get in the same room at the same time and learn the concepts. This strategy offers many benefits.
Justin Buehler, founder of Utah-based public relations and corporate communications consulting firm Buehler Strategies, was recently named to the National Small Business Association (NSBA) Leadership Council.
If you’re like most leaders, you’re good at getting things done. You know what needs to happen, who on your team is responsible for each task, and when a project must be completed. The hard part, however, is developing a strategic communication plan that aligns with your business strategy and achieves your plan objectives.
Most of you have heard about the United Airlines debacle in which David Dau was forcefully ripped from his seat after refusing to move for an airline employee. Video footage showed a bloodied Dau clinging to the cabin wall. The public outcry quickly grew to a deafening pitch as United’s public relations team scrambled to respond to the crisis.