DESIGNING THE FUTURE.
Buehler Strategies has grown from an independent copywriting, editing and proofreading small business to an experience design consulting firm.
What is experience design?
Experience design (xD) is the process of strategically engaging with customers at each touchpoint or interaction with a brand, especially a brand’s digital products and services. The purpose of xD is to create a seamless experience for customers to improve customer satisfaction and drive conversions. It includes online channels such as websites and mobile apps, along with content on the pages and screens, and offline channels such as sales presentations, trade show signage, and giveaways like catalogs, brochures, and manuals.
How can we help?
Understanding how your users interact with your products and services is critical to improving user experience. We can help you gain this knowledge by deploying qualitative and quantitative research methods to uncover customer pain points. The insights can then be used to develop product strategy and enhance brand positioning.
The Copywriting Factory opens in Flagstaff, Ariz. and begins creating copy for nonprofits, and advertising and public relations agencies.2005
The company is moved to Phoenix, Arizona metro area and expands to offer editing and proofreading services.2009
The Copywriting Factory begins building websites to offer complete online solutions for clients.2011
The Copywriting Factory is relocated to Silicon Slopes in Utah, where it's renamed as Buehler Strategies. The company begins offering strategic communications consulting services to high tech, government and nonprofit clients.2017
Buehler Strategies' consulting services are refined to UX research, content strategy, digital design, data analytics, and training.2018