Adobe Partner ProgramStrategic Communications Planning

The Adobe Marketing Cloud team was in the midst of a complete redesign of the Adobe Solution Partner Portal, a resource for partners who sell the company’s software. Buehler Strategies founder Justin Buehler was brought on to assist in the migration of content to the new platform and to help plan communications for launch of the new portal and improved Adobe Solution Partner Program. Execution of the plan included emails, web articles, newsletters, and webinars. The strategic communications plan contributed to an increase in traffic to the portal, which now sees more than 100,000 page views each month.

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