NMI Communications AuditStrategic Communications Planning
To reach its business goals, Buehler Strategies founder Justin Buehler was brought onboard to assist with lead generation and to reposition the company as the go-to payment gateway. A communications audit was conducted to determine available resources and to suggest improvements. Market research was compiled and personas were created to identify the demographics and psychographics of key publics. Messaging was created to communicate the new brand position. All of this served as a springboard for setting NMI’s business goals and priorities and spurring new growth opportunities.